Relationship Marketing for Energy Contract Management

摘要：

　　Energy Contract Management is to pay for the cost of energy-saving projects by saving energy costs.It is a new energy-saving investment,mainly for professional energy services companies.Through this way,companies can take advantage of future energy-saving benefits of equipment upgrading and lower operating costs.Based on the status developed energy industry and combining with Chinas actual energy industry,Energy Contract Management for our current situation is of significant importance.This paper studies the impact of various factors of domestic Contract Energy Management development,and take the marketing advantages,potential problems and coping strategies in energy services companies as objects,then proposes measures to promote the development of domestic energy services industry.

关键词： Energy Contract Management Corporate strategy Relationship management

作者: LIU Hongyu

作者单位: North China Electric Power University,P.R. China

会议类型: 国际会议

会议名称: 2016 International Conference on Economics and Management Innovations(2016经济与管理创新国际会议)

会议地点: 武汉

会议语种:英文

页码: 176-180

在线出版日期: 2016-07-09（万方平台首次上网日期，不代表论文的发表时间）