Analysis on the Influence of Enterprise Micro-blog Interaction on Product Diffusion

摘要：

　　As an enterprise marketing platform,micro-blog has been widely used.With its influence and number of users rapidly increasing,the commercial value has been reflected gradually.The article took sales of intelligent mobile phones as the review indicator of product diffusion,and selected official micro-blogs of Apple,Samsung,Miui,Lenovo mobiles as cases.Blogs from April,2013 to March,2014 were analyzed to research on impact of corporate official micro-blog interaction on product diffusion,based on the establishment of multiple linear regression model with dummy variables.

关键词： Corporate Official Micro-blog Micro-blog Interaction Product Diffusion

作者: Xue Mairan

作者单位: School of Management,Wuhan University of Technology,Wuhan,P.R.China,430070

会议类型: 国际会议

会议名称: 2016 International Conference on Economics and Management Innovations(2016经济与管理创新国际会议)

会议地点: 武汉

会议语种:英文

页码: 191-194

在线出版日期: 2016-07-09（万方平台首次上网日期，不代表论文的发表时间）