Mobile Banking Satisfaction: An Empirical Research
With the development of mobile internet,mobile banking have been gaining a meaningful development and success.A lot of consumers use mobile banking to deal with banking affairs.Because that improves their performances startling.Based on Technology Acceptance Model (TAM),the author collected a sample of 265 people from 60 cities or 21 provinces to study mobile banking satisfaction in China.LISREL 8.70 is used to analyze the structural equation model (SEM),finding that 90% of variance can be explained by the model.That means the model constructed is appropriately.In additional,trust,perceived ease of use and perceived efficacy all have a strong positive effect on mobile banking satisfaction.Interestingly,perceived security only exerts a limited effect on satisfaction.
Mobile Banking TAM Satisfaction Structural Equation Model
Zuo Renshu Li Hongming
Marketing and E-commerce Department of Business School, Sichuan University, No. 29 Wangjiang Road, Wuhou District, Chengdu, China
国际会议
重庆
英文
389-392
2016-03-21（万方平台首次上网日期，不代表论文的发表时间）