Study on Return Policy in E-Commerce Environment Based on System Dynamics

摘要：

　　To provide a method for manufacturers and retailers in choosing return policy in e-commerce environment,this paper builds a supply chain with one manufacturer and two retailers based on system dynamics which involves in manufacturing,purchasing,marketing and returning.By comparing the profits of the manufacturer and retailers respectively,the profitable return policy can be find out.It turns out that the manufacturer can get more profits if consumers return the goods to the retailer.

关键词： electronic commerce return policy system dynamics

作者: Liping An Yanmin Du Lingyun Tong

作者单位: School of Business, Nankai University, China School of Economics and Management, Hebei University of Technology, China

会议类型: 国际会议

会议名称: 2016 2nd International Conference on Mechanical, Electronic and Information Technology Engineering(2016机械、电子和信息技术国际会议)

会议地点: 重庆

会议语种:英文

页码: 428-431

在线出版日期: 2016-03-21（万方平台首次上网日期，不代表论文的发表时间）