Analysis on Development of Folk Culture Industry

摘要：

　　Henan has a long history and rich folk culture resources and diversified folk culture forms.At present,Henan does not make enough efforts to produce and develop folk culture resources.The development of folk culture industry is at initial stage.Problems such as not obvious brand advantage of folklore products,small industry scale and relatively low transformation rate of resources and lack of innovation and talents are prominent.In order to realize sound development of Henan folk culture industry,it is suggested to integrate available resources to build and develop Henan folk culture industry,use advanced cultural development strategy,implement brand driving strategy and create creative industry of folk culture,construct market of folk culture industry as well as excavate innovative approach to promote development of folk culture.

关键词： Henan folk culture industry development analysis

作者: Bianling Zhang

作者单位: Huanghe Science and Technology College Zhengzhou,China

会议类型: 国际会议

会议名称: 2016 International Conference on Contemporary Education, Social Sciences and Humanities(ICCESSH 2016)(2016当代教育与人文社科国际会议)

会议地点: 圣彼得堡

会议语种:英文

页码: 375-377

在线出版日期: 2016-09-27（万方平台首次上网日期，不代表论文的发表时间）