Sentence length, sentence fragment and images affecting presentation of search result pages
Presentation styles of search results have been constantly changing in these years, which affect users click-through behaviors. In order to discover what the efficient presentation styles are, in this study, we investigate three features of search results: sentence length, full sentence/ sentence fragment and with/without image. These three features were compounded into twelve combinations and tested by 41 participants in our study. It is found that the most efficient search result presentation style should be formed by long sentence length, full sentence and with image, followed by short sentence length, full sentence, with image. The badly designed presentation style is without image, full sentence for all kinds of sentence lengths. The longer the sentence length, the better the result. When without image, sentence fragment has better performance than full sentence. Full sentence is more efficient than sentence fragment with image for short and long sentence lengths, but not for medium one.
search result presentation style presentation feature click-through behaviors
Hong Xu Ye Jiang Yi-min Wang Ye-wei Sun Xue-qing Li
Shandong University, China;Shandong Institute of Commerce and Technology, China Shandong Institute of Commerce and Technology, China University of Jinan, China Virginia Polytechnic Institute and State University, America Shandong University, China
国际会议
重庆
英文
56-64
2015-12-18（万方平台首次上网日期，不代表论文的发表时间）