Research on Strategy of Model Innovation of WeChat Marketing
Network develops rapidly these years along with the continuous development of network technology revolution. The network nascent product WeChat rises to fame quickly in cyberspace, and businesses discover a new way of marketing in the internet tide player - Wechat marketing. Wechat marketing is an integration product of todays rapidly developing market economy and network economic; it is an important research topic in todays disciplines of economics, management science, etc. Based on this, this paper on the foundation of analyzing the basic connotation and characteristics of Wechat marketing focuses on analysis of the Wechat marketings innovation model, in order to enlighten the relevant personnel.
WeChat marketing model innovation Strategy
Ping Zhang
College of Mobile Telecommunications, Chongqing University of Posts and Telecom, Chongqing 401520, China
国际会议
重庆
英文
474-477
2015-12-18（万方平台首次上网日期，不代表论文的发表时间）