Research on the Relationship between User-to-User Interaction and User Co-created Value--Non-Trading Virtual Community as An Example

摘要：

　　Effect relationship model between user-to-user interaction,co-creation user experience and user co-created value were established in the setting of non-trading virtual community.Empirical study of structural equation model was applied to verify the effect relationship between user-to-user interaction,co-creation user experience and user co-created value.The results show that user-to-user interaction has significantly impact on emotional experience and relationship experience; emotional experience and relationship experience all have significantly effect on user co-created value.

关键词： Virtual community Non-trading User co-created value User-to-user interaction

作者: Jianbo TU Yan XU

作者单位: School of economics and management of North China University of Technology, Beijing, China

会议类型: 国际会议

会议名称: 2015 Information Technology and Mechatronics Engineering Conference (ITOEC 2015)(2015 信息技术与机电一体化工程国际会议)

会议地点: 重庆

会议语种:英文

页码: 63-67

在线出版日期: 2015-03-28（万方平台首次上网日期，不代表论文的发表时间）