Research on Practical Teaching Platform Which Called One Frame With Three Aspects in Marketing Specialty
Along with the further development of Chinese economy and the acceleration of the pace of industrial restructuring, the requirement of graduates majored in marketing gets more and more exigent.Practice ability of the undergraduates majored in Marketing plays an important role in the process of cultivating their employability.But in many colleges and universities, the practice teaching has been a weak link in the teaching, especially since the popularization of higher education.It is necessary to build a practical teaching platform in colleges and universities to meet with the enterprise requirements of marketing talents and to solve the problems that the marketing talents with low practical ability.This paper first analyzes the current status of the practical teaching majored in marketing, and then proposes to construct a practical teaching platform which called One Frame with Three Aspects.This practical teaching platform includes simulation experimental software, campus training base and off-campus training base.Finally, it puts forward some implement measures.
Marketing specialty Practical teaching platform One frame with three aspects Personnel training
DU Liyan
School of Economics and Management, Northeast Dianli University, P.R.China, 132012
国际会议
成都
英文
196-201
2014-11-27（万方平台首次上网日期，不代表论文的发表时间）