Innovative Shopping Center Planning and Design under the Influence of Online Retailing
The aggressive growth of online retail platforms in both developed and developing countries during the past decade has shifted the landscape of the current retail market.This study aims to discuss and explore the methods to sustaining the consistent development of existing and future shopping centers under the influence of online retailing, through innovative architecture planning, internal spatial design and online-offline integration.Commercial format was discussed based on the comparative analysis of the online and offline retailing.Functions of future shopping centers were presented in view of the transforming consumer behavior.Further recommendations were suggested in consideration with the consumer decision making process model.
Liu Mingzheng JIANG Yong HOU Xinyuan
School of Architecture, Tsinghua University Beijing Institute of Architectural Design
国际会议
The 10th International Symposium on Architectural Interchanges in Asia(第十届亚洲建筑国际交流会)
杭州
英文
283-286
2014-10-14（万方平台首次上网日期，不代表论文的发表时间）