HOW USER EXPERIENCE ACTIVITY INCREASE MOBILE APPLICATION USE INTENTION
Along with the development of smart phones, the concept of User Experience is more and more popular.Following the trend, this research evaluates and compares the user experience of two different versions of a mobile application, and then analyzes the differences in several aspects including user behavioral intention (the intention to use)between them, finding that users prefer using the latter version.This indicates that the User Experience Design work, the main reason of the improvement from the former version to the latter one, can improve user behavioral intention, thus is effective and necessary.Moreover, the research also finds that for a particular kind of mobile application in two typical using conditions, PU (perceived usefulness) and PE (perceived entertainment) are two most important factors which can account for nearly 50 % of the reason influencing peoples behavioral intentions.Based on these findings a recommendation to the mobile application developers is made.
User Experience Evaluation User Experience Design (UED) User Behavioral Intention Mobile Application
Lin Xiao Junlan Zhang Ronggang Zhou
School of Economics and Management, Beihang University, Beijing 100191, China
国际会议
The 12th International Conference on Industrial Management(第十二届工业管理国际会议)
成都
英文
433-438
2014-09-03（万方平台首次上网日期，不代表论文的发表时间）