VERTICAL INTEGRATION: THE BUSINESS MODEL INNOVATION OF THE LITHIUM ION BATTERY INDUSTRY

摘要：

　　In the demand of low carbon environmental protection and new energy vehicle market, the lithium-ion battery goes into the important period of development.As a lithium-ion battery production enterprises, Original Energy Technology Inc, how to choose the development model in many uncertain factors, is a core problem in the development of enterprise.In this paper, with a case of OE integration of upstream and downstream industry chain samples, we use an exploratory case study method with a dynamic point of view to discuss the resource integration and the vertical dynamic process.The results indicate that, as for the current development of lithium-ion battery, vertically integrated business model can make the upstream and downstream of each link of the industry chain development balanced, which is an effective way of collecting technical resources and market resources.So, this paper has a far-reaching significance on the perfection of business model theory system and guidance of the enterprise practice.

关键词： Business Model Innovation Lithium-ion Batteries Value Chain Theory Resource-based Theory Vertical Integration

作者: Bo Peng Hong Fang Fang Zhang

作者单位: School of Economics and Management, Beihang University, Beijing 100191, China

会议类型: 国际会议

会议名称: The 12th International Conference on Industrial Management(第十二届工业管理国际会议)

会议地点: 成都

会议语种:英文

页码: 471-475

在线出版日期: 2014-09-03（万方平台首次上网日期，不代表论文的发表时间）