Garments Weibo marketing with wechat marketing in micro-communication area

摘要：

　　In this paper, concept of the garments marketing in weibo is introduced, as well as wechat.The main mode of the garments weibo and wechat marketing is concluded.The characteristics of weibo and wechat marketing is compared, finally proposed new ideas-garments marketing should be combined weibo with wechat.

关键词： Fashion Marketing Weibo Wechat Comparison Combination

作者: Jingjing Nie

作者单位: Dezhou University, DeZhou, Shandong, 253000, China

会议类型: 国际会议

会议名称: 2014 Annual Shanghai Graduate Student Academic Innovation Forum of Fashion and Textile,The 8th International Innovation Forum of Textile & Clothing(2014上海纺织服装创意创新研究生学术论坛暨第八届纺织服装创新国际论坛)

会议地点: 上海

会议语种:英文

页码: 11-13

在线出版日期: 2014-07-11（万方平台首次上网日期，不代表论文的发表时间）