Product-portfolio analysis of Teenie Weenie
With the development of social economy, people have increased requirements for dress, and become more and more personalized fashion.In the clothing brand increasingly competitive today, as the transmission medium of the brand image, one of the essential means to promote product sales.Clothing product portfolio gets more and more attention from apparel enterprises.Through the research on the bricks-and-mortar stores, combining with the theory knowledge learned, the superficial analysis of Teenie Weenies product portfolio is carried out.It is suggested to combine with the current situation in the clothing market and face possible portfolio problems.
Teenie Weenie product-portfolio brand
Chunjie Xu Xiaoxia Song
College of Fashion, Shanghai University of Engineering Science, Shanghai, 201620, China
国际会议
上海
英文
53-56
2014-07-11（万方平台首次上网日期，不代表论文的发表时间）