Application of green environmental protection concept in clothing marketing
With the change of history, Political reform, Economic development, the progress of science and technology, enhance consumer awareness of environmental protection, the concept of green environmental protection gradually win support from the people, green marketing which also rise.Its core is the selection, determine the appropriate marketing strategy according to the environmental protection and ecological principles, is built on the green technology, green market and green economy on the basis, give a management response to ecological concern of human, is a kind of green life attitude.Therefore, the concept of green environmental protection has an important application value in clothing marketing.
Green Environmental Protection Green Marketing Apparel Marketing
Shengnan Chen
Yancheng Institute of Technology, Yancheng, Jiangsu, 224051, China
国际会议
上海
英文
60-62
2014-07-11（万方平台首次上网日期，不代表论文的发表时间）