会议专题

Discussion on clothing marketing strategy

  The clothing industry plays a more important role.Clothing for consumption in people daily life has increased the proportion of consumption, therefore, the market prospect will be dazzling clothing.In recent years, such as bamboo shoots after a spring rain like clothing enterprises to grow up, the competition between enterprises, survival, development is the inevitable stage show.Enterprises often say: enterprises in marketing, also lost in the marketing.Future clothing market is a marketing type enterprise stage.Garment enterprises should pay enough attention to and make full use of garment marketing strategy, thus, rooted in the garment industry.

marketing price sales channel

Jingjing Zheng

Yancheng Institute of Technology, Yancheng, Jiang Su, 224051, China

国际会议

2014 Annual Shanghai Graduate Student Academic Innovation Forum of Fashion and Textile,The 8th International Innovation Forum of Textile & Clothing(2014上海纺织服装创意创新研究生学术论坛暨第八届纺织服装创新国际论坛)

上海

英文

63-65

2014-07-11(万方平台首次上网日期,不代表论文的发表时间)