Influencing factors of network tailored clothing service and model
Network tailored clothing as an new clothing production mode, which can meet consumersdemand for pursuiting to individuation, is get more and more attention from consumers and garment producers.As to the network tailored clothing,the most attraction to consumer is no more than the personalized service.However, because of the immature development,the influencing factors of personalized service is not clear, In this paper, the related customized services of the network tailored clothing by investigation were counted and analysed, such as degree of customization, customizated participation,customizated part, website design of customization and logistics services.After understanding the relationships between these factors and consumers demand, a service factors model I which is relatively simple to grasping and quantifing customized service of tailored clothing network in the future, was constructed.
individuation network tailored clothing personalized service service factors model
Yan Zhang Shouzhong Hu
College of Fashion, Shanghai University of Engineering Science, Shanghai, 201620, China
国际会议
上海
英文
72-74
2014-07-11（万方平台首次上网日期，不代表论文的发表时间）