Application of big data and small sample in clothing marketing

摘要：

　　With the development of the times, people on the Internet will produce large amounts of data every day.In the age of big data, for garment enterprises, how to deal with the traditional random sampling and understand the big data? In this regard, this paper describes the role of big data to marketing and compares the difference between traditional sample and large data.Then based on the analysis of big data and small samples, we make a simple description of their application in clothing precision marketing.

关键词： big data small sample clothing marketing

作者: Hai Liu Shouzhong Hu

作者单位: College of Fashion, Shanghai University of Engineering Science, Shanghai, 201602, China

会议类型: 国际会议

会议名称: 2014 Annual Shanghai Graduate Student Academic Innovation Forum of Fashion and Textile,The 8th International Innovation Forum of Textile & Clothing(2014上海纺织服装创意创新研究生学术论坛暨第八届纺织服装创新国际论坛)

会议地点: 上海

会议语种:英文

页码: 75-77

在线出版日期: 2014-07-11（万方平台首次上网日期，不代表论文的发表时间）