Market assessment and improvement of Shanghai Dragon textile develop cluster brand
The cluster brand is one of the important signs of the formation of industrial clusters.Shanghai Dragon textile has developed rapidly in recent years, but the construction for cluster brand is in a spontaneous and passive state.Basing on market assessment the Shanghai Dragon textile cluster brand development, this paper analysis the existing problems and reasons in the construction and development of industrial cluster brand, then proposes some suggestions to improve the cluster brand awareness and competitiveness, which can also be used for reference in construction and development of other cluster brand.
cluster brand industrial clusters Shanghai Dragon textile market assessment
Hui Lu Shouzhong Hu
College of Fashion, Shanghai University of Engineering Science, Shanghai, 201620, China
国际会议
上海
英文
78-81
2014-07-11（万方平台首次上网日期，不代表论文的发表时间）