Influencing factors on consumers online and offline decision-making in clothes purchasing
As the internet technology has been developed so fast, the way we buy clothes also changed a lot.The model of clothes purchasing online has become a very important part in our life.The purpose of this investigation is to find the factors that influence the consumers online and offline decision-making when they buy clothes.Through the analysis of the results, some recommendations will be made to the garment enterprises for their online and offline distribution development.
online and offline influencing factors clothes purchasing
Yanzai Yue Hongjian Qu
College of Fashion, Shanghai University of Engineering Science, Shanghai, 201620, China
国际会议
上海
英文
82-86
2014-07-11（万方平台首次上网日期，不代表论文的发表时间）