The Revolution of Retail Enterprise Network Marketing in Big Data Era
The arrival of the big data era not only subvert the traditional media habits, but also conduct a comprehensive reform on marketing concepts and methods of marketing, big data marketing will become the future trend.This paper analyzes the relationship between data mining and consumer behavior in network marketing, shows the processes and results of data mining, and then proposes a new model of network marketing of retail enterprises in big data era, that is precise network marketing, network marketing of associated recommendations and pioneering network marketing, and finally come to the conclusion that the technology of data mining provide critical information and decision support for precision marketing and efficient marketing, only companies conduct the big data technology-based network marketing reform, can they build the core competitiveness.
Big data Data mining Consumer behavior Model of network marketing
WANG Dan LIU Teng
The School of Business, Beijing Wuzi University, 101149 The Graduate School, Beijing Wuzi University, 101149
国际会议
北京
英文
12-16
2014-06-28（万方平台首次上网日期，不代表论文的发表时间）