Food Safety Stakeholders Win-win Situation Under the Perspective of Relationship Marketing
Currently on food safety, academic research and management at all levels of government focused primarily on food safety management system construction and implementation, much of the specific practices of food production enterprises, consumers, regulators, government and other stakeholders in the research.This paper presents a win-win relationship between the management of food safety from the new paradigm of relationship marketing perspective, namely food safety stakeholders to grasp the opportunity, risk prevention;leveraging a potential to get rid of lost potential, aims to win food safety stakeholder management theory and empirical research, thus promoting a win-win relationship management theory of specific applications in food security.
Win-win Relationship marketing Food safety Stakeholders
CHEN Jingdong WANG Qiaowen
School of Economics and Management, Xian University of Technology, China, 710054
国际会议
北京
英文
17-22
2014-06-28（万方平台首次上网日期，不代表论文的发表时间）