On the Analysis of the WeChat Marketing Strategies of Tourist Attractions and its Limitations Under the Context of Wise Data
Nowadays, the employment of WeChat Marketing in tourist attractions is one of suggested ways.As the concept of wisdom travel is becoming growingly popular around the world, to integrate efficiently tourism resources and tourist information will bring varieties to the promotion methods of tourist attractions and allow the independent travelers to have a better traveling experience.This paper focuses on the advantages of WeChat marketing such as its zero cost and the corresponding marketing strategies including increasing the popularity of a scenic area by the use of WeChat.The paper also analyses the limitations of WeChat marketing on the basis that its lack of supervision on advertisement and not able to verify the authenticity and legitimacy of its messages, and further points out that the tourist attractions need to classify its client base by WeChat.The WeChat marketing method can bring close the tourists and scenic areas, leading to a better win-win situation.
Tourist attractions WeChat marketing Marketing strategies
HAN Meili
School of Tourism Management, Beijing International Studies University, Beijing, China, 100024
国际会议
北京
英文
23-27
2014-06-28（万方平台首次上网日期，不代表论文的发表时间）