Research on Four Dimensional Model of Evaluation on Tourism Survey Quality in the Big Data Age
It seems that the big data era brings tourism research a wing of science and technology.When data mining brings us speed and fervor, it also puts forward a new problem.Survey quality will directly affect the use and collection of data, so the quality evaluation standard is becoming increasingly important.If the quality of survey cannot be guaranteed, then big data and cloud computing are just cloud.The model just puts forward four evaluation bases, and it is a simple sign for the present situation and process of tourism survey.Related research still needs further and more systematic research in future research.In this paper, we found the study field there is a huge space in this study field on the basis of literature review.I build these four dimensional model of evaluation on tourism survey quality and find its Realistic meaning on the basis of four important factors affecting tourism survey quality by SPSS.
Big data Tourism survey quality Four dimensional Evaluation model
ZHENG Hong
Beijing International Studies University, Chinas Tourism Market Research Center, China, 100024
国际会议
北京
英文
32-36
2014-06-28（万方平台首次上网日期，不代表论文的发表时间）