The Information Tactics of Enterprises Coping With Product-harm Crises Under the New Media Circumstances

摘要：

　　To well-control and deal with the product-harm crisis information dissemination under the new media circumstances, the research on the product-harm crisis information dissemination and new media are necessary.Using the literature methodology and reasoning method, the paper analyses the product-harm crisis information dissemination mechanism and characteristic of new media.There are four stages of product-harm crisis information dissemination, the prodromes stage, initial happenings stage, crisis spreading stage, dissipation and recovery stage.Based on the product-harm crisis information dissemination mechanism and the characteristic of new media, the paper advances the information strategies in different stages for enterprises coping with product-harm crises under the new media circumstances.

关键词： Product-harm crisis New media Information tactics

作者: WU Shuping

作者单位: Business School, Beijing Wuzi University, Beijing, P.R.China, 101149

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 60-65

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）