Contingency Governance, Environmental Uncertainty and Acquiescence of Members in Overseas Marketing Network--A View From Power Theory and Empirical Research of Chinese Industrial Enterprises

摘要：

　　The overseas marketing network of Chinese industrial enterprises should be a multiple-functions network.Acquiescence is influenced by the governance mechanism of marketing network.It is essential to improve theacquiescent behaviors of members of overseas marketing network.From the view of power theory and contingency governance, this article reclassifies the governance mechanism from the dimensions of the source of power and power usage.This article puts forward six hypotheses and analyzes the moderation effect of environmental uncertainty.Besides, based on the collected data, this article testified the hypotheses.Finally, the paper proposes some managerial suggestions to Chinese industrial enterprises.

关键词： Overseas marketing network Acquiescence Environmental uncertainty Power theory

作者: LI Jingxia WU Congcong

作者单位: Shanghai Business School, China, 200235 School of Management, Tianjin Normal University, 300387

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 66-73

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）