A Study on Cross Marketing Strategy in B2C E-commerce Enterprises

摘要：

　　This thesis analyzes the implementation of cross marketing plays huge roles in B2C e-commerce enterprise in the aspect of lowering enterprise costs;promoting sales;integrating enterprise resources and exploring new market.Meanwhile, the author explores the general model and specified marketing strategy in B2C e-commerce enterprises which focus on specific condition of current B2C e-commerce enterprise.In conclusion, it is very necessary to launch cross marketing in e-commerce enterprise, and it is also feasible to launch it with the main franchisees of B2C e-commerce.

关键词： B2C E-commerce Cross marketing Marketing strategy

作者: LIU Lixin JIAN Ling ZHANG Yi

作者单位: School of Economy and Management, Xinyu College, P.R.China, 338025

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 88-92

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）