Discussing About Micro Marketing of Mobile E-commerce Age

摘要：

　　This paper proposes that it is quite important to do some Micro marketing Strategy of Mobile E-commerce.First introduced the definition of micro marketing and put forward with the rapid growth of mobile computing, especially through WAP technology makes mobile E-commerce possible.After the analysis of the advantages and disadvantages of Mobile electronic commerce, mobile electronic commerce and the internet brand management, then put forward the Micro Message Marketing and Micro Blog marketing.In conclusion, in order to win the competitive advantage, enterprises should pay attention to the new marketing methods.

关键词： Micro marketing Micro message Micro blog Mobile E-commerce

作者: MA Zhiping TANG Ping YANG Yingmei

作者单位: Management Department, Beijing Youth Politics College, 100102

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 93-96

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）