The Effects of Experiential Value on Satisfaction and E-loyalty
This research examines the relationships among four dimensions of experiential value (aesthetic, playfulness, service excellence and efficiency), consumer satisfaction, and e-loyalty in an e-shopping setting, along with the moderating role of shopping behavior category.Structural equation model and multiple regression analysis are used to test the hypotheses.The results indicate that extrinsic value has positive effect on consumer satisfaction, but intrinsic value does not.The results also confirm that four dimensions of experiential value and satisfaction significantly affect e-loyalty.Additionally, the moderating effect of type of shopping behavior on relationship between playfulness value and satisfaction is confirmed.The implications of these findings are discussed and directions for future research are also provided finally.
Experiential value Satisfaction E-loyalty Consumption behavior
LI Guangming CAI Wangchun
Business School of Hohai University, Nanjing, China, 211100 Business School of China Pharmaceutical University, Nanjing, China, 211198
国际会议
北京
英文
97-103
2014-06-28（万方平台首次上网日期，不代表论文的发表时间）