Research on Dynamic Mechanism Model of Green Marketing
Due to the existence of externalities, if there is no effective government intervention the driving forces enterprises to implement green marketing is clearly insufficient, only by market mechanisms alone.To overcome market failure lead by positive externalities, promote enterprises to develop green marketing, the key is interaction mechanism governments, businesses, consumers and social formation.Green power marketing business includes two aspects: First, the internal driving force of enterprise, which is enterprise to adapt to the economic and social environment and to meet market demand arising from the internal, spontaneous power source implementation of green marketing;the second is outside driving force of the enterprise, which is the subject of marketing in the implementation of green marketing process by participating in the role and influence from different subjects, including government pressure thrust, gravity consumer groups and society.
Green marketing Externalities Dynamic mechanism Model
WANG Jinzhou
School of Politics and Law, Yangtze University, China, 434023
国际会议
北京
英文
116-122
2014-06-28（万方平台首次上网日期，不代表论文的发表时间）