Approach to the Internationalization of Lining Company

摘要：

　　Lining as a Chinese leading brand for sports commodities has been concentrated on expertise and internationalization.It has deployed brand peculiarity by specialized forge of international quality, multi-brands supported with oriental elements.A Chinese flag-ship of physical culture is being fabricated through multi-hierarchy sports sales and marketing to raise the world image.However, Lining is facing troublesome situation towards internationalization.The problem is how to break through and this paper has approached it in view of internationalization.

关键词： Lining Company Internationalization Problem Approach

作者: FAN Xueqian

作者单位: Wuhan Textiles University

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 123-128

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）