Status and Countermeasures of Brand Marketing in Chinese Clothing Export
The development of economic globalization, promoted the development of Chinese economy.China is the biggest country of clothing production and export in the world, the development of Chinese clothing industry has been very quickly since ancient times.By the continuous efforts to develop, China successfully becomes a big country of clothing trade in the world, occupies an important position in the international clothing trade.After Chinas accession to WTO, the pressure of Chinese clothing trade market competition has gradually increased.The export of Chinese clothing trade has been limited by a number of other countries in terms of trade friction, which increased the pressure of Chinese clothing export trade.Through the analysis of numerous clothing trade statuses, it is known that there are very few Chinese clothing brands in the clothing export trade.In order to improve the position of Chinese closing export trade in the international clothing trade market, it is needed to increase the Chinese clothing brand building and marketing.This article researches and analyzes the current status, strategy and the related content of Chinese clothing export trade situation of brand marketing, promotes the brand construction and development of Chinese clothing export trade.
Closing export Brand Status Countermeasures
KE Zongjun
Wuhan Textile University, P.R.China, 430072
国际会议
北京
英文
129-132
2014-06-28（万方平台首次上网日期，不代表论文的发表时间）