The Effect of Customer Maintenance From Financial Institutions on Financial Service Marketing

摘要：

　　Both marketing capability and favorable customer relations are core competitiveness for financial institutions.Customers-benefit-oriented strategy such as customer maintenance plays an important role in marketing of financial service.The thesis sets forth the existing problems and probes into customer maintenance in service marketing, and offers some constructive suggestions related to it.

关键词： Financial institution Marketing of financial service Customer maintenance Impact Countermeasures

作者: ZHAO Jun LI Zhijian

作者单位: International Business Economic College, Wuhan Textile University, China, 430077

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 133-136

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）