The Chinese Growing Strategy Research Based on Cultural-Cognitive Institution

摘要：

　　Institution theory has been the important factor impacts on strategy.This paper finds out how the cultural-cognitive institution factors impact on Chinese corporations growing by analyzing the case of Yili.The corporate growing is not only the result of economic driving.But Yilis growing process is exactly the process of cultural-cognitive systems impacts on enterprises strategic choice.

关键词： Growing strategy Institution Cultural-cognitive

作者: ZHANG Han ZHOU Changhui LI Qi

作者单位: School of Business Administration, Capital University of Economics and Business, Beijing, 100070 Guanghua School of Business, Peking University, Beijing, 100671 School of Management, Beijing University of Chinese Medicine, Beijing, 100029

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 160-164

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）