Research on the Influence Factors of Liability of Home Country Image Based on Institution Theory and Resource-based Theory

摘要：

　　More and more Chinese enterprises try to go abroad, and they often encountered operating difficulties when entering international market.The reasons lied in relative negative country of origin for China is developing country.We established the conceptual model of influence factors of liability of home country image based on the institution theory and resource-based theory.This study identified two groups of influence factors of liability of home country image.The first group of factors related to degree of resources advantage, including the innovation ability of the enterprise, the enterprise internationalization experience, the top management team of internationalization experience and management team of localization.The second group of factors related to institutional legitimacy, including the choice of entry mode, Europe and America and other developed countries stock market listing and weakening brand.

关键词： Liability of home country image Institution theory Resource-based theory

作者: LI Qi WANG Xiaofan ZHANG Han

作者单位: School of Management, Beijing University of Chinese Medicine, China, 100029 Capital University of Economics and Business, China, 100070

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 198-202

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）