Empirical Study on Creative Agriculture Statistics Based on Consumer Desire From the Perspective of Entertainment Economy

摘要：

　　The entertainment economy developing rapidly in the world.This article discussed the environment of creative agriculture.Focus on how to improve the consumer desire, how to actively carry out the improvement and innovation of creative agriculture system.Based on the analysis of the consumer desire structure, the article proposed the statistics in location system, management support, and product promotion and consumer service.

关键词： Creative agriculture Consumer desire Strategy Entertainment economy

作者: YANG Darong

作者单位: Department of Suzhou Institute of Trade and Commerce, Suzhou, Jiangsu, 215009

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 226-230

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）