Discussion of Customer Satisfaction Formation Model in Public Sector--Based on Wangs Model

摘要：

　　At the age of the customers are supreme, the government departments shall also continuously improve their quality of service.So satisfaction of citizens has become the most important criterion in the evaluation of governmental services.Based on the summarization of some important theories and models of customer satisfaction, the author then used Wangs model as the foundation to integrate a model that can be applied in public sectors.Theoretical and practical significance of the new model have also been explained in this article.

关键词： Customer satisfaction Formation model Wangs model introduction

作者: CAI Jiajia WU Guansheng

作者单位: School of Public Affairs, Xiamen University, P.R.China, 361005

会议类型: 国际会议

会议名称: 2014 International Symposium -International Marketing Science and Information Technology(2014国际市场营销科学与信息技术大会)

会议地点: 北京

会议语种:英文

页码: 250-255

在线出版日期: 2014-06-28（万方平台首次上网日期，不代表论文的发表时间）