Investigation on Investor Relationship Management in China Listed Commodity Circulation Enterprises
In order to examine the condition of IRM of the listed commodity circulation enterprises in practice, the survey chooses 111 listed commodity circulation enterprises as samples and carried out a comparative study.The survey content includes three aspects, involving the company information communication channels, content of communication and organization guarantee.The data shows that the listed commodity circulation enterprises have the main hardware conditions that carry out the IRM.Investor interactive forum and mailbox of investors are generally used to convey information, but only about 20% of the respondents established investors message column.Various one-way network communication channels are used to convey information;contents mainly involve the following aspects: regular reports, temporary announcement, corporate governance, real-time market, public offer, investor services, FAQ, etc.Telephone communication channel is one of the major information communication channels in these enterprises.The proportion of using face-to-face communication channels, such as performance presentation conference, road shows, analysts meetings, investors meetings, media interviews, visits to investors, site visits, reversing road shows and so on, was generally lower.It shows that either quantity or quality of information disclosure, China listed commodity circulation enterprises has some problems.The survey also shows that in more than 70% of the listed commodity circulation enterprises, the chairman or vice-chairman of the board of directors held a concurrent post of the board secretary, less than 40% of the enterprises had set up IRM department and IRM effect is not ideal.In brief that IRM in China listed commodity circulation enterprises has a long way to go.
Listed commodity circulation enterprises Investor relationship management Communication channels Communication content Organization guarantee
LIU Hua LI Zhanqiu
School of Business, Beijing Wuzi University, Beijing, China, 101149
国际会议
北京
英文
295-302
2014-06-28（万方平台首次上网日期，不代表论文的发表时间）