The Impacting Factors of College Students Willingness to Use the Online Education-an Example of Jiujiang University

摘要：

　　Online education has many advantages, but many college students have never used the online education.Therefore, it is necessary to study the impacting factors of willingness to use the online education.In this paper, samples are collected in full-time college students of Jiujiang University.The theory of planned behavior is expanded by introducing perceived usefulness and perceived ease of use.The model of willingness to use the online education is established.Reliability analysis,validity analysis, confirmatory factor analysis and structural equation model testing are conducted by Amos20.0 and Spssl7.0.The results show that: firstly,perceived usefulness and perceived ease of use of online education have a significantly positive effects on attitude;secondly, attitude, subjective norm, perceived behavioral control have a significantly positive impact on willingness to use the online education.

关键词： online education the theory of planned behavior willingness to use structural equation modeling

作者: Dai zhuo

作者单位: School of Business, Jiujiang University,P.R.China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 169-175

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）