The Study on Affecting Factors of Learners Satisfaction of Online Course Platform

摘要：

　　Online course platforms have many advantages.Many universities establish online course platforms for online courses.Students satisfaction with the online course platform largely determine the adopt of online course platform.In this paper, students in JiuJiang University Jiangxi province are regarded as research objects.Moderating variables are Big Five personality traits.Dependent variables are reliability, navigation,richness, friendliness and aesthetics.Independent variable is satisfaction.A learners satisfaction model of online course platform is established.The collected 368 valid questionnaires are processed by Amos20.0 and spssl7.0.The reliability and validity of questionnaires is reasonably.Confirmatory factor analysis is conducted.The hypotheses of structural equation model is also confirmed.The moderating effect of personality traits is partly verified by using grouping regression and hierarchical regression.The results shows that: firstly, the reliability,navigation, richness, friendliness and aesthetics of the online course platform are significantly positively related to satisfaction;secondly, apart from conscientiousness grouping,the remaining four personality traits have some moderating effect on the relationship between satisfaction and reliability, navigation, richness, friendliness, aesthetics of online course platform.Finally, the article makes a conclusion and proposes suggestions, limitations and directions of future research.

关键词： online course platform satisfaction personality traits

作者: Dai zhuo Li zaiyue

作者单位: School of Business, Jiujiang University,P.R.China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 288-295

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）