Study on Diffusion Mechanism of Viral Marketing Based on Social Networking Web Sites

摘要：

　　With the development of information technology and social network, viral marketing model which is a newly network marketing has been adopted by most companies in the recent years.We use social network analysis to make the preliminary study on the diffusion mechanism of viral marketing, and focus on finding how to accelerate social contagion.This article offers some suggestions as the reference value to apply the viral marketing model for the companies in the future.

关键词： viral marketing network marketing diffusion mechanism social commerce information technology

作者: Ding Huiping

作者单位: School of Economics and Management, Qingdao Agricultural University, China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 296-299

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）