Online Word-Of-Mouth and Mobile Product Reviews: An Experimental Investigation of the Mediating Role of Mobile Self Efficacy

摘要：

　　Online word-of-mouth (WOM) has been studied extensively by electronic commerce researchers, particularly in the realm of online product reviews.As mobile computing becomes more and more common, difference in navigation and the ability to foster focus may lead to changes in the way in which consumers read and react to mobile product reviews compared to online reviews.We use research related to mobile computing limitations, Mobile Self Efficacy and information overload to outlines a study in which two common online review outcomes, trust in the review and purchase intention are evaluated in a mobile environment.

关键词： Mobile Self Efficacy Mobile Reviews Mobile Commerce Word of Mouth

作者: Christopher P.Furner Robert A.Zinko Zhen Zhu William McDowell Adam Dalton

作者单位: College of Business, East Carolina University, USA School of Business, Newcastle University, Australia School of Economics and Management, China University of Geosciences, PRC New South Whales Department of Primary Industries, Australia

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 300-308

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）