Understanding e-Service Users WOM Behavior from Expectation Confirmation Perspective

摘要：

　　Recently WOM has become popular with the penetration of Internet and the popularity of social media, and attracted the attention of IS researchers.This study develops a model to explore the factors motivating e-service users WOM behavior from the expectation confirmation paradigm together with trust.The research model was empirical tested with 543 · valid responses from the online travel service users.The research results indicate that perceived usefulness and user satisfaction affect e-service users WOM behavior positively together with trust.Perceived usefulness was found to exert the strongest influence on WOM than satisfaction and trust.The implications to theories and practice are discussed as well.

关键词： WOM ECT satisfaction trust e-service

作者: Hongxiu Li Reima Suomi

作者单位: Information Systems Science, Turku School of Economics, University of Turku, Finland

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 332-342

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）