Cross Cultural Comparative Research of Online Consumer Reviews Intentions

摘要：

　　A detailed literature review on motives of knowledge sharing in virtual communities is conducted.Moreover, the comparative study on intentions of consumer reviews between Amazon.com and Amazon.cn, based on an online open-ended survey through content analysis, is done.The analytical results show that users contribute their consumption experiences are mainly depended upon social motives, psychological motives and economic motives, which are deeply correlated and influenced by their national culture dimensions.

关键词： Hofstedes national culture dimensions online consumer reviews review systems contribution intentions electronic commerce cross cultural comparison

作者: Yaqin Li Wei Cai Yuequan Yang Jiajia Fan

作者单位: College of Information Engineering, Yangzhou University, Yangzhou, 225127, China;School of Informati College of Guangling, Yangzhou University, Yangzhou, 225009, China Information Centre, Yangzhou University, Yangzhou, 225009, China School of Information Management, Nanjing University, Nanjing, 210093, China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 352-359

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）