MEASURING WEBSITE USERS MENTAL MODEL IN NFORMATION SEEKING WITH THE PATHFINDER NETWORK APPROACH

摘要：

　　Website users mental models can greatly affect their behaviors when looking for information.If their mental models closely resemble the interface designers representation model, the users will have an easier time to accomplish their search task.So it is beneficial to quantify the similarity and differences between users mental models and the representation model of website designers using the pathfinder network approach.With data gathered from undergraduate seniors (as users) and designers of the website at www.amazon.cn, this research presents the measurement and visualization method of website users mental models based on pathfinder network in their information seeking process, followed by a discussion on similarity calculation between the users mental models and the designers mental model, and corresponding system that implements pathfinder network methods also developed.

关键词： Pathfinder Network Information seeking Mental model Classification system

作者: Peng Wu Jiang Song

作者单位: School of Economics and Management, Nanjing University of Science & Technology, Nanjing,210094, China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 377-386

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）