Examine User Adoption of Mobile Payment Using the TAM: A Trust Transfer Perspective

摘要：

　　Success in online services cannot promise the success in corresponding mobile services.To understand the mobile service adoption behavior under the context of online service transition, this study, taking mobile payment as an example, from a trust transfer perspective, examines users acceptance of mobile payment using the TAM (Technology acceptance model).A field survey with 220 mobile payment student users is conducted to test the research model and hypotheses.The key findings include: trust of online payment and structural assurance play the crucial role in the initial trust of mobile payments;perceived ease of use and perceived usefulness positively influent trust in mobile payment.Limitations,theoretical and practical implications are also discussed.

关键词： online payment mobile payment Trust transfer Technology acceptance model user adoption

作者: Hong Yan KaiLing Pan

作者单位: School of Management, Wuhan University of Science and Technology, China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 402-409

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）