What determines online consumers to migrate from PC to Mobile Terminals?-An empirical research on consumers online channel-migration behaviors

摘要：

　　With the improvement of telecommunication and wireless Internet-access technologies, smart mobile terminals have been extensively applied for mobile shopping.In this paper, PPM Model is taken as a theoretical framework and an empirical research method is employed to determine the antecedents influencing consumers decisions on migrating from PC-based shopping to mobile shopping.We found that inconvenience, security, perceived usefulness, and perceived ease of use are the significant antecedents influencing consumers channel migration intention of choosing mobile shopping.

关键词： Channel migration mobile shopping online shopping Push-Pull-Mooring model

作者: Tang Dingna Yang Yimin Yan Ying Zhou Ming

作者单位: School of Business Administration, Zhongnan University of Economics and Law, China The Business School, Hubei University, China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 516-524

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）