The Psychic Distance of the Enterprise Internationalization

摘要：

　　Firstly, this article defines the basic concept of the psychic distance, analyzes the influencing factors of psychic distance and establishes an evaluation model based on fuzzy comprehensive evaluation on the basis of psychic distance.On this basis, the paper made it clear that the psychic distance is an important factor to affect international development of enterprises.When enterprises want to enter the international market, they should choose the national market which perceptual similarity, namely the psychic distance similar country market access to enter.

关键词： Internationalization Psychic distance Measurement Treatment

作者: Jun Zhang

作者单位: Guizhou University of Finance and Economics Guiyang, P.R.China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 575-579

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）