A Review of Research Progress on Direct Selling in China Mainland and Taiwan

摘要：

　　The paper reviewed research progress of direct selling in China mainland and Taiwan, introduced the mainly research contents in this field in social level, enterprise level, direct distributor level and consumer level, compared the research in China mainland with them in Taiwan.The conclusions can provide references for researchers, government, consumers and public people.This research showed that with matured development of direct selling industry in Taiwan, many scholars in Taiwan focused on direct selling industry in long-term, they published many high quality academic papers, and major contents of their research involved operation and management of enterprises or direct sellers.In China mainland,multilevel direct selling is restricted by laws, half of scholars in mainland focus on laws and institutions about direct selling, but only a few scholars focus on direct selling industry in long-term, and they published a few high quality academic papers.Many masters theses and a few doctoral dissertations involved direct selling.Academic research on direct selling in China mainland was behind which in Taiwan.

关键词： direct selling illegal pyramid selling mainland Taiwan research progress direct distributor direct seller

作者: Xiaohong Yang Jing Ling

作者单位: College of Management, Xian Polytechnic University, China

会议类型: 国际会议

会议名称: The Thirteenth Wuhan International Conference on E-Business(第十三届武汉电子商务国际会议)(WHICEB2014)

会议地点: 武汉

会议语种:英文

页码: 758-763

在线出版日期: 2014-05-31（万方平台首次上网日期，不代表论文的发表时间）