A Study on the Cognitive Elements of Non-Group Enterprise Strategic Thinking in Co-evolution Perspective

摘要：

　　Based on the connotation of enterprise strategic thinking, the paper proposed the research questions on the elements of non-group enterprise strategic thinking, and studies them with the help of multiple case study method.In combination with co-evolution ideas, proposition and inferences on enterprise co-evolution were put forward, and a conceptual relationship model of the based-on-business co-evolution system for non-group enterprise were build, as well as the existence of the co-evolution relationship were verified by the evidence information of Samsung Electronics, Apple, Huawei and Cisco.The cases evidences showed that the co-evolutionary between internal and external environments and the co-evolutionary within the organization has an important influence for non-group enterprise development.Thus five major elements were bringing forward for non-group enterprise strategic thinking.The study conclusions emphasized both on enterprises different levels interact with the external environment, and concerns on the companys inside co-evolution such as the company headquarters to the business and between the business.Thus has important theoretical and practical value for building strategic thinking framework for non-group enterprise.

关键词： strategic thinking co-evolution cognitive elements non-group enterprise

作者: Yang Gang

作者单位: School of Business, Sichuan University, Chengdu, P.R.China, 610065;College of management, Southwest University for Nationalities, Chengdu, P.R.China, 610041

会议类型: 国际会议

会议名称: 2013 International Conference on Strategic Management(2013年战略管理国际会议)

会议地点: 成都

会议语种:英文

页码: 36-42

在线出版日期: 2013-12-15（万方平台首次上网日期，不代表论文的发表时间）